Large-scale wall murals commissioned by cities and business associations are turning blank facades into destinations.What began as a way to deter graffiti and tagging has grown into a deliberate strategy for neighborhood revitalization, with mural festivals now drawing artists and visitors from well outside the city. Property owners who once resisted covering their walls report increased foot traffic and social media attention once a mural goes up. Cities running formal mural programs say the biggest challenge is maintenance, since sun and weather fade even the most durable exterior paint within a decade.
